Tie design (boss coffee)

Tasked with branding boss coffee in America, I decided after some heavy consideration make a tie design for the logo that will be animated. The logo will have the boss coffee lettering in the middle with the top part of the tie and bottom half between it and in the animation it will disappear to show the lettering, going from a tie to the boss coffee lettering. Also it opens up possibilities for both a horizontal and vertical logo.