This is an intriguing logo with some potential. I like the playful nature of the cup of coffee and with the splashes of coffee coming out but the spoon gets lost as a spoon and I would have it in the cup since right now it comes of as splash of coffee rather than a spoon. I also might play around with the Keef's Coffee font a little more, maybe a little more playful but no too much where people wont take you seriously or you can't read it. I like the black line separating two text, might put some black somewhere else as well since it doesn't pop up anywhere else.

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