Coffee website patterns

While looking at a shit-ton of coffee sites, I have naturally noticed some trends/patterns. Almost all the websites I saw, specifically the ones I liked had pics of the product not just coffee cups with coffee in them and were featuring a new product or a product somewhere on the page. Also the use of a solid color in the background that compliments the page and is not overpowering. Also the home pages anyway don't have a lot of text and generally feature a big picture window up top with some text/pic combo on the bottom to even things out and give a nice flow to it. Interestingly a good number of sites featured some sort of shade of green in there site,which is interesting since the likely number on answer on the big board for most would be a shade of brown but I like the fact that some sites don't just throw brown around because it is a color associated with coffee.